
Microsoft Corporation, Product Marketing Manager, GTM Strategist, Lifecycle Marketer
In 2019 Microsoft issued a new vertical which stemmed from their cloud organization called the AI Labs and Innovation Team. I was tasked with leading the team on strategizing the most effective way to connect with the developer audience for their AI Labs website and platform. I was able to successfully recommend and implement new ways to analyze web performance data and measure perception, develop new web design, create the marketing plan that included recommendations for ad spend and go-to-market strategy, as well as coordinate an internal wide focus group that pulled qualitative insights. I also worked in the gaming organization on the Minecraft marketing team, leading the lifecycle marketing campaigns for the new mobile Augmented Reality game app, Minecraft Earth.

Toyota, Marketing Analytics Manager
As a Marketing Analytics Manager I was able to apply Structured Query Language (SQL) to the manipulation of over 1,000 rows of data. I then exported this data to excel in efforts to build reports and conduct analysis in Power BI. I mostly analyzed Sales and Revenue data of Toyota and its competitors depicting insights of sales and consumer prices. I also had the opportunity to use Observe Point and Adobe Analytics to track embedded JavaScript tags on the Toyota.com website to gain insight into online consumer behavior. To remain agile and engaged I actively participated in training offered to improve work efficiency and quality such as JKK Global Training, Toyota Production Systems, and the Toyota Way, Scrum Master Circle. From this experience, I was able obtain skills in data management, data visualization, SQL, Web design, and project management.


